Spring has Sprung!
Every week I will personally select a DESIGN …... maybe not the way I would do it....but never the less WELL DONE ~ as I progress with this idea I will open this board up to other contributors to pin the DESIGN of the week.
CASUDI
The exhibit was exquisitely displayed in "The Barn" an architectural icon on the Island which was in gallery mode for the holiday weekend. Notice "Grateful Heart" on the back wall and get a full realisation of the absolute scale of it. Many took advantage of the incredible weather and arrived to view the exhibit by bicycle and in full biking atire.....attesting that Fresh Pressed appeals to a very varied clientele.
Miss Amanda told me that this year on the studio tour people had actually come to see ART, and were actually interested in buying. Fresh Pressed was one of 20+ studios which opened their doors over the Labor Day weekend. You can read more about Miss Amanda in The Fresh Pressed Entrepreneur.
In the two days over 500 people came to the Fresh Pressed exhibit. It was a steady stream from start to finish. It was also the first year Miss Amanda had been on the ART tour, so of course there were many curious to see her Art and of course the Barn. But curiosity can turn into buying, which it obviously did!
When you see the amazing Fresh Pressed creations you begin to understand all the meticulous planning and time consuming work that goes into each one-of-a-kind design. Almost all the pieces were framed: so you could buy and hang instantly :-)
The sheer number of creations was in fact mind boggling.... especially to me as I knew Fresh Pressed was a start up business and this is only Miss.Amanda's third exhibit ......or would you consider it... more of an event?
From what I observed it was the larger (more expensive) pieces of art that sold first; interesting in today's economy.
These were the ones I was considering........and as many people know I am into poppies and some of the poppies were from my Natural Landscaping.
I overheard one tour participant mention that he thought the architecture was a distraction from the exhibit; quite the opposite in my opinion...... and everyone else I spoke with concurred..... the art was truly enanced by the magnificent architeture!
Fresh Pressed does of course need lots of presses for the fresh flowers (raw materials) and these in the foreground are the ones custom made for Miss Amanda. Simple and effective. Note the antique press on the far right; this came from my friend Karen who had used it as a fireplace hearth decoration for many years. It's a book binder's press and now has been repurposed yet again, and is pressing the flowers for smaller creations.
The entire event was a lesson in consistent branding of a small business.... everything went together perfectly.... every detail had been designed... and thought through........ making a really enjoyable customer experience...... including the approach through the woods to the studio (see below)
So what's next for Fresh Pressed? An exhibit in NYC I asked......... "maybe this winter", Miss Amanda indicated shyly!
More details of the "event", it's preparation and some choice Fresh Pressed creations can be viewed on this short video.... well worth watching.
Is this subject too complex to comprehend and discuss in an online chat? We’ll see in the 21st JULY #Futrchat on twitter.....
As the focus for this chat are we thinking “future of design - an overall view”….. or are we looking at and analyzing how will the many different design disciplines be embraced in the future? That’s a dozen chats or so minimum :-)
I am currently reading ‘THE SHALLOWS’, by Nicholas Carr (yes, reading a book) .... and it has got me to considering …. is there an analogous mindset or similarity to how we will change our design thinking, just the way we have changed how we read and digest information via the Internet? IMO there has to be, since they are so interrelated. I am not sure yet how this change will manifest itself ....
Carr points out in his book (amongst lots of other things!) that instead of sitting down and reading a book cover to cover in a linear way, we engage in a sort of non-linear “skimming activity” when we read online.
On closer analysis I have found this to be true for me. I used to average about 150 books a year, cover to cover, engaging in a concentrated, linear activity. And I was able to remember a lot of what I read. Now, I read only about 10-12 books a year (including this hardcopy version of The Shallows), and I am finding it harder to settle down and read a book cover to cover! Instead, I get the majority of my reading and information online ….. and rarely read something all the way through; instead I am following interesting links, sometimes so far from the original that I am well and truly sidetracked from where I started! Often after I read something ……it’s out of mind. I prefer the term “power browsing” for this useful “non-linear” activity we now all seem to be engaging in.
Can the same ‘non-linear’ thought process be applied to design thinking in the future? How so?
Back to the book; I strongly recommend “The Shallows”; it’s an eye opener to how we have subtly changed our metal processes via the internet. IMO there has not been such a change in viewing & digesting information since the invention of the printing press, when we went from oral assimilation to reading (Carr goes into that fascinating parallel in greater depth in the book) .....
Check out this amzaing framing post by APF (Association of Professional Futurists) The Fiture of Design . This should get you totally excited about attending #FUTRCHAT ~ time 4PM Eastern Time, day Thursday, date 21 July 2011.Back to the future ....
CASUDI